Target Low-rider GiftCard
An illustration I did of a low-rider car for a Target GiftCard was recently released. The card features lenticular printing, which shows the car bounce up and down when you move the card. The illustration went through close to 17 variations before the final design was settled on. Some of the early designs had “Bullseye” the Target dog riding in the car with the top down (this was my favorite). Other versions had various people in the car, different colors, backgrounds, etc.
I also want to say thanks to all of those who bought Magic: The Gathering Artist Proofs from me over the past month during my big sale. Thanks for being so patient while all of the orders were processed.
Happy New Year to everyone! Now I MUST get back to Rock Band 2 and rock out with my kids!!
Tags: car, low-rider, Target GiftCard
January 20th, 2009 at 11:27 am
Jeff,
Too Tuff!! I better slide on down to my local Target to see one of these cards in person…
Say, as a “fellow” SCBWI illustrator I’m wondering how you access these drawing jobs—through your own hustle or with the added assistance of an agent? I’ve been trying to find an appropriate rep for a while now with little luck…the rejections are getting more positive, though!
Any insights you’d care to share will be greatly appreciated.
Thanks!
January 20th, 2009 at 12:34 pm
I don’t currently have an agent. I have considered it at times, but I seem to be doing fairly well on my own at the moment. If that changes, I may look for a rep.
Some assignments flow to me through my own hustle via mailings, posting to illustration community sites, and also posting to industry forums.
I get a lot of work from people that stumble upon my site either through someone’s blog or via search engines. I also get work from clients that have seen my previous work somewhere and look me up.
You can never do enough to promote yourself. Mailings should be done at regular intervals throughout the year. It lets potential clients know you aren’t just some fly-by-night illustrator, but a professional that is reliable and has experience. The “hustle” is the toughest part of being a freelance illustrator. You have to constantly make your work known to potential clients. It’s not always easy or cheap to do, but it can be done in some creative ways.